The Viral Campaign Your Viral Campaign Could Smell Like
This post was first published on the Sterling Communications blog Four Tips To Old Spice Up Your Brand I know I’m not the only one that has been obsessed with the “Old Spice Guy” videos this week....
View ArticleGleeks are More Social than You
This post was first published on the Banyan Branch blog Since the pilot episode first aired on May 19, 2009, FOX’s dramedy phenomenon Glee has united the show’s fans, better known as Gleeks. Something...
View Article3 Ways to Attract More Twitter Followers for your Brand
This post was first published on the Banyan Branch blog. For brands, amassing Twitter followers is one of the first goals to which metrics and benchmarks are set. The social media platform has passed...
View ArticleWas #myNYPD a Fail? What Can Brands Learn?
Last Tuesday, the NYPD tweeted, “Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook.” The image they posted in the tweet is an example of...
View ArticleNot All Social Networks Are Created Equally
On Friday IPG Media Lab and 140 Proof published a report about how people manage their social profiles across multiple channels. There were several important findings we as marketers should understand....
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